Popular Selling Etsy Products

The profitability of products on Etsy can vary based on trends, consumer preferences, and the uniqueness of your offerings. Keep in mind that success on Etsy often depends on finding a niche or creating unique, high-quality products. Here are some general categories and types of products that have been popular on Etsy:

  1. Handmade Jewelry:
    • Customized and personalized pieces tend to do well.
    • Unique designs and high-quality materials can set your products apart.
  2. Printables:
    • Digital downloads such as planners, wall art, and organizational tools.
  3. Personalized Items:
    • Customized items like personalized mugs, T-shirts, and home decor.
    • Monogrammed or custom-designed products can attract buyers.
  4. Home Decor:
    • Handmade or vintage home decor items.
    • Items like handmade candles, throw pillows, or unique wall art.
  5. Wedding and Party Supplies:
    • Handmade wedding invitations, party favors, and decorations.
    • Niche items for specific themes or styles.
  6. Craft Supplies:
    • Unique and hard-to-find craft supplies.
    • Materials for popular DIY projects.
  7. Vintage Items:
    • Unique vintage finds and collectibles.
    • Retro clothing, accessories, or home decor.
  8. Natural and Organic Products:
    • Handmade skincare products, organic candles, and bath bombs.
    • Increasing demand for eco-friendly and natural products.
  9. Pet Accessories:
    • Handmade pet collars, toys, and accessories.
    • Unique and personalized items for pets.
  10. Digital Art and Illustrations:
    • High-quality digital art downloads.
    • Unique illustrations and designs for various purposes.


Planners are popular and profitable, the popularity and profitability of planners can depend on current trends, target demographics, and unique features. Certain types of planners have been popular on Etsy and in the market in general. Keep in mind that trends can change, so it’s essential to stay updated.

Here are some popular and potentially profitable types of planners:

  1. Customizable Planners:
    • Planners that allow buyers to personalize covers, layouts, and sections.
    • Customization options for names, colors, or even additional pages.
  2. Productivity Planners:
    • Planners designed to enhance productivity and time management.
    • Goal-setting features, habit trackers, and priority lists.
  3. Minimalist Planners:
    • Clean and simple designs with a minimalist aesthetic.
    • Focus on functionality and a streamlined approach to planning.
  4. Fitness and Wellness Planners:
    • Planners designed for tracking fitness goals, meal planning, and overall well-being.
    • Sections for workouts, nutrition, and self-care.
  5. Financial Planners:
    • Planners that help users manage their budgets, expenses, and financial goals.
    • Trackers for savings, debt repayment, and financial milestones.
  6. Travel Planners:
    • Planners specifically for organizing travel plans and itineraries.
    • Sections for packing lists, travel budgets, and sightseeing plans.
  7. Wedding Planners:
    • Planners catering to engaged couples planning their weddings.
    • Sections for budgeting, guest lists, vendor contacts, and timelines.
  8. Homeschool Planners:
    • Planners designed for homeschooling families.
    • Sections for lesson plans, attendance tracking, and educational goals.
  9. Bullet Journals and Dot Grid Planners:
    • Customizable planners with dot grids for creative journaling.
    • Popular among those who enjoy artistic and detailed planning.
  10. Seasonal or Themed Planners:
    • Planners with designs specific to seasons, holidays, or special occasions.
    • Limited edition or holiday-themed planners can attract seasonal buyers.

When creating planners for sale, consider the quality of materials, the layout’s user-friendliness, and any unique features that set your planners apart from others on the market. Additionally, pay attention to customer reviews and feedback to continuously improve your products. Keep in mind that staying abreast of current trends and incorporating them into your designs can contribute to the profitability of your planner products.

Financial planners are most popular

Financial planners come in various types, and their popularity often depends on the needs and preferences of the users. The popularity of a financial planner can also be influenced by trends in personal finance and productivity. Here are some types of financial planners that have been popular:

  1. Goal-Oriented Financial Planners:
    • Planners that help users set and track financial goals, such as saving for a vacation, buying a home, or retirement.
    • Sections for budgeting, expense tracking, and savings goals.
  2. Budgeting Planners:
    • Planners focused on day-to-day budgeting, expense management, and income tracking.
    • Categories for fixed and variable expenses, as well as savings allocations.
  3. Debt Repayment Planners:
    • Planners designed to help users pay off debts systematically.
    • Strategies for debt snowball or debt avalanche methods.
  4. Investment and Retirement Planners:
    • Planners that assist with investment tracking, retirement planning, and portfolio management.
    • Tools for calculating retirement savings goals and investment performance.
  5. Expense Tracker Apps:
    • Digital planners or apps that allow users to track expenses, set budgets, and analyze spending patterns.
    • Integration with bank accounts and credit cards for automatic expense tracking.
  6. Cash Envelope Systems:
    • Physical or digital systems that simulate the cash envelope method for budgeting.
    • Allocated envelopes for different spending categories.
  7. Personal Finance Journals:
    • Journals that combine financial planning with journaling.
    • Space for reflection on financial habits and goals.
  8. Financial Fitness Planners:
    • Planners that focus on overall financial well-being, including budgeting, saving, investing, and improving financial habits.
    • Sections for tracking net worth and financial milestones.
  9. Business and Entrepreneurial Planners:
    • Planners designed for small business owners and entrepreneurs.
    • Sections for business expenses, income tracking, and goal setting.
  10. Family Finance Planners:
    • Planners that cater to families, addressing joint budgeting, savings for children’s education, and family financial goals.

Keep in mind that trends in personal finance and planning may evolve, and new types of financial planners may gain popularity. It’s crucial to stay informed about current financial management practices and incorporate relevant features into your financial planner products. Additionally, user-friendly interfaces, clear goal-setting capabilities, and customization options can contribute to the popularity of financial planners.

Before deciding on a product, it’s essential to research and stay updated on current trends. Additionally, consider your own skills, interests, and resources to create a product that you can passionately market. Keep an eye on Etsy’s own resources and guides for sellers, as they provide valuable insights into what works best on the platform. Remember that customer service, high-quality photos, and effective SEO optimization are crucial for success on Etsy.