How Not to Break the Law While Affiliate Marketing

When people read what you wrote about a particular product and click on the links and buy something from the retailer, as an Affiliate, you earn a commission from the retailer. It is the same as if you are endorsing the product and therefore you must disclose that information according to the FTC.

Disclosure: Affiliate link disclosures are a requirement of the FTC whenever a link is used on your website that results in a commission, you must disclose this information to site visitors. You are required to disclose your relationship to the retailer clearly and conspicuously on your site, the readers can decide how much weight to give your endorsement.

In some instances – like when the affiliate link is embedded in your product review – a single disclosure may be adequate. When the review has a clear and conspicuous disclosure of your relationship and the reader can see both the review containing that disclosure and the link at the same time, readers have the information they need.

Affiliate Marketing Disclosure

You could say something like, “I get commissions for purchases made through links in this post.” But if the product review containing the disclosure and the link are separated, readers may not make the connection.

Where Do I Have Place the Disclosure?

As for where to place a disclosure, the guiding principle is that it has to be clear and conspicuous. The closer it is to your recommendation, the better. Putting disclosures in obscure places – for example, buried on an ABOUT US or GENERAL INFO page, behind a poorly labeled hyperlink or in a “terms of service” agreement – isn’t good enough. Neither is placing it below your review or below the link to the online retailer so readers would have to keep scrolling after they finish reading. Consumers should be able to notice the disclosure easily. They shouldn’t have to hunt for it.

Is “affiliate link” by itself an adequate disclosure? What about a “buy now” button?

Consumers might not understand that the “affiliate link” means that the person placing the link is getting paid for purchases through the link. Similarly, a “buy now” button would not be adequate.

What if I’m including links to product marketers or to retailers as a convenience to my readers, but I’m not getting paid for them?

Then there isn’t anything to disclose.

Does this guidance about affiliate links apply to links in my product reviews on someone else’s website, to my user comments, and to my tweets?

Yes, the same guidance applies anytime you endorse a product and get paid through affiliate links.

It’s clear that what’s on my website is a paid advertisement, not my own endorsement or review of the product. Do I still have to disclose that I get a commission if people click through my website to buy the product?

If it’s clear that what’s on your site is a paid advertisement, you don’t have to make additional disclosures. Just remember that what’s clear to you may not be clear to everyone visiting your site, and the FTC evaluates ads from the perspective of reasonable consumers. For information check out the .dot.com disclosures.

Good Product Photography Tips

It’s a scientific fact that product photography is an extremely effective tool when it comes to influencing the thoughts, beliefs, feelings, and perceptions of the consumer.

If you would like to produce professional-quality photographs but don’t have the time to learn the technical elements or money to buy the expensive equipment or software, here are some tips and links to free resources to help you get started.

Before taking any pictures find out if the supply vendor you purchased your products from has downloadable pictures of their products, that you can use to sell their products on your website.  It won’t hurt to ask, I have found that some vendors are more than happy to send you pictures of their products to sell, free of charge of course.

Product Photography  Tips:

1.) A well-ironed white sheet can provide a good backdrop, use a photo editing program to adjust the color balance. 

2.) A white poster board is inexpensive and flexible and also provides a perfect backdrop. Curve it up and prop it against a wall when you need a seamless surface below and behind an object, or lay it flat on a table when shooting a product from above.

3.) If you use a digital camera or a smartphone such as Android, iPhone, Tablet, iPad or consumer digital camera, make sure that the digital photographs are saved in a readable format such as a JPEG or PNG.

4) Use diffused light, and daylight if possible. Set up your shots outside on a bright but cloudy day, the clouds will scatter the sunlight, thereby eliminating harsh shadows. The same concept applies indoors. Under bright fixtures, try to diffuse the light in some way, for example by placing white fabric around your product (but outside of the shot). Using your white balance and ISO settings. will get the color as close to “real life” as you can, and produce the sharpest photo possible given your lighting environment.

5.) Make the most of your camera. Even inexpensive point-and-shoots have variable settings try not to use the flash unless you want undesirable bright spots or harsh shadows in your shot.

6.) Use your cameras macro mode for very small items it will help you capture even the smallest details, it is best to use a mini tripod when shooting in macro mode.

Internet Resources:

How to Make a Homemade Lightbox:

homemade-light-box-for-product-photography

Was Daniel Of The Bible The First Vegan?

In the Book of Daniel, we find an intriguing account of a young Jewish man who, despite being in captivity, chooses to follow a unique diet that sets him apart. Daniel’s dietary choices, driven by religious and cultural reasons, align closely with what we now call a vegan diet. This ancient practice has significant modern relevance, shedding light on the benefits of a plant-based lifestyle.

Daniel was among the elite young men of Judah taken into Babylonian captivity during King Nebuchadnezzar’s reign. Selected for their potential to serve in the Babylonian court, Daniel and his friends faced the challenge of maintaining their Jewish identity in a foreign land.

Key Passage: Daniel 1:8-16 (NIV)

“But Daniel resolved not to defile himself with the royal food and wine, and he asked the chief official for permission not to defile himself this way… Daniel then said to the guard… ‘Please test your servants for ten days: Give us nothing but vegetables to eat and water to drink. Then compare our appearance with that of the young men who eat the royal food, and treat your servants in accordance with what you see.'”

Exploring the Biblical Roots and Benefits of a Plant-Based Diet

After ten days, Daniel and his friends appeared healthier and better nourished than those who consumed the royal food, leading the guard to permit them to continue their diet.

Motivations Behind Daniel’s Diet

  • Religious and Cultural Adherence: Daniel’s refusal to eat the king’s food was likely due to adherence to Jewish dietary laws (kashrut), which prohibited certain foods and preparation methods.
  • Health and Purity: Maintaining physical health and spiritual purity were crucial for Daniel. His choice reflects a commitment to holistic well-being, honoring God through bodily discipline.

Benefits of a Vegan Diet: Insights from Daniel’s Experience

Daniel’s plant-based diet, though motivated by religious reasons, provides a valuable case study for the benefits of veganism. Modern research supports many of the health benefits Daniel experienced.

1. Improved Physical Health

Daniel’s diet of vegetables and water led to noticeable improvements in his physical health compared to his peers. Contemporary studies have shown that a vegan diet can:

  • Lower Blood Pressure: Plant-based diets are associated with lower blood pressure, reducing the risk of heart disease and stroke.
  • Enhance Cardiovascular Health: Vegan diets are typically low in saturated fats and cholesterol, contributing to better heart health.
  • Support Healthy Weight Management: Vegans often have lower body mass indexes (BMIs) and a reduced risk of obesity.

2. Enhanced Nutritional Intake

By focusing on a variety of vegetables, Daniel’s diet ensured a rich intake of essential nutrients. Modern vegans benefit similarly:

  • High in Fiber: Vegetables, fruits, legumes, and whole grains are rich in dietary fiber, promoting digestive health and preventing chronic diseases.
  • Rich in Antioxidants: Plant-based foods are abundant in antioxidants, which help combat oxidative stress and inflammation.

3. Ethical and Environmental Impact

While Daniel’s choice was primarily for religious purity, today’s veganism also encompasses ethical and environmental dimensions:

  • Animal Welfare: Veganism avoids the use of animal products, reducing the demand for factory farming and promoting humane treatment of animals.
  • Environmental Sustainability: Plant-based diets require fewer natural resources and generate lower greenhouse gas emissions compared to animal-based diets, contributing to environmental conservation.

Daniel’s dietary practices in Babylon provide an ancient example of the benefits of a plant-based diet. His commitment to health and purity through a simple diet of vegetables and water aligns with modern understandings of veganism’s advantages. From improved physical health and enhanced nutrition to ethical and environmental impacts, the lessons from Daniel’s experience continue to resonate today. Embracing a vegan diet, whether for religious, ethical, or health reasons, can lead to profound benefits, echoing the wisdom found in this timeless biblical account.

Shipping Your Products …

In most cases, once a customer purchases a product from your online store, you must determine the best way to ship the product to them. Many small and new businesses choose the “do it yourself” (DIY) method when it comes to shipping and fulfillment. DIY tends to be more work, but it can save a business on costs and may make more sense for online sellers that have lower product inventory and shipment volumes. A myriad of things must be considered when you have reached this step in the eCommerce process.

Pricing. Not surprisingly, the more your site users are charged for shipping, the less likely they are to want to purchase your product. Online “shopping cart abandonment” is often caused by unexpectedly high shipping prices. In a study done by United Parcel Service (UPS,) 55 percent of shoppers abandoned their shopping carts before purchasing because shipping and handling costs were too high.

Warehousing. You also need to consider where you will store your product. If you currently have a warehouse or storage facility you use for brick-and-mortar sales, then the same facility may work. However, keep in mind that B2B transactions often involve bulk quantities, so once you are involved in B2B eCommerce, (B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal.) you may need to expand your space or look for other options. Some municipalities prohibit the stocking up of large quantities of inventory in a home business. Check with your municipality.

Packaging. Another way to minimize shipping costs is to use the correct packaging. In general, smaller and lighter packaging is better, because shipments are most often paid for by size or weight. 

Tracking and Insuring. Major carriers include shipment tracking with their services. If you are shipping expensive items, bulk items, or items that can be easily damaged, you may want to offer shipping insurance as an option for the customer to purchase. Insurance is often offered by a third party, so make sure to do your research on the insurer and to inform the customer about the insurer. Major carriers also include some form of shipping insurance with their service as a guarantee.

Selecting a Carrier. You will also need to determine which carrier to use to ship your products. The major carriers used for eCommerce tend to be FedEx, UPS, and USPS.  Along with selecting a suitable carrier, you should be sure to include on your checkout page what carrier you are using and when the customer or business can expect the package.

Shipping Internationally. Tariffs, taxes, or duties may need to be paid for items to enter or leave a country. A good website to find accurate estimates on international duties and taxes is to contact your nearest U.S. Commercial Service office or U.S. Export Assistance Center to receive personal assistance from an international trade specialist. The customer or business that purchases the product will be responsible for paying those fees upon delivery, and it is a good idea to give customers notice of the fees, and include the proper forms and documents with the shipment to ensure that the shipment will clear customs in the destination country. 

How to Save On Shipping:

You can save on shipping and handling costs by using USPS Click-N-Ship, with click and ship you can pay, print the shipping label from your home or office printer. You can schedule a free pickup of your packages without leaving your home, order free priority shipping boxes and so much more visit USPS small business service to learn more.

With UPS you can setup an account with them and speak to an agent about their discount policy.

Prompt Delivery Rules

The Federal Trade Commission has rules and regulations which govern prompt delivery rules get familiar with them to make sure you are in compliance with the law.

Prompt Deliver Rules

The FTC works for the consumer to prevent fraudulent, deceptive, and unfair business practices in the marketplace and to provide information to help consumers spot, stop, and avoid them.

Enforced by the FTC, the Mail or Telephone Order Rule applies to orders placed by phone, fax, or the Internet. The FTC Merchant obligations rule spells out the ground rules for making promises about shipments, notifying consumers about unexpected delays, and refunding consumers’ money.

Continue reading

Different Ways To Make Money In The Crafts Industry

The Crafts Industry is experiencing a significant surge, evolving into a $14 Billion Dollar Business and showing no signs of slowing down, as indicated by a recent study conducted by ASU. With the majority of crafters launching their ventures from the comfort of their homes, the industry has become a thriving ecosystem for creative entrepreneurship.

In the United States alone, it’s estimated that over 126,000 individuals sustain themselves through the products they craft, illustrating the substantial economic impact of this sector. Surprisingly, many craft households outperform the average American family economically, boasting a median income of $50,000 annually compared to the national average of $39,000.

Moreover, the realm of arts and crafts presents a plethora of opportunities for business ventures beyond the creation of crafts themselves. Entrepreneurs can explore various avenues to enter the crafts industry, even if they don’t directly engage in crafting activities. With such versatility, this vibrant sector continues to attract innovative minds seeking to capitalize on its immense potential.

Sell Your Crafts Online:

Selling online is also one of the quickest and easiest way to begin making make money online. Selling handmade products in online platforms like Etsy, eBay, or Amazon Handmade offers a low-cost way to begin selling your handmade products online from the comfort of your home.

Sell Crafts On Your Own Website:
You can use WordPress WooCommerce to set up an online store and cut out the middle man and save on fees charged by online marketplaces.

Start a Craft Membership Site

A craft membership site is an online business that limits access to its content to paid members. Membership sites can provide a way to fund ongoing projects by offering exclusive content to paying members. For example, visual artists can allow paid members to be part of the creative process while working on long-term projects. Membership sites can also be a way for video content creators to monetize their work beyond YouTube ad payouts or direct sponsorships. 

Membership sites typically require paid memberships on a recurring basis, such as monthly or annually. The content can include a variety of types, such as exclusive videos, blogs, articles, podcasts, webinars, screencasts, and white papers.

Start A Craft Blog
You can offers tutorials, shares crafting tips, Monetize a crafting blog with affiliate programs and earn money. It is a great way to earn extra money which can lead to a full-time career!

Sell Crafting eBooks
Publish and sell downloadable craft e-books on your topic of expertise. How-to books have always been popular even before e-books hit the market. People are naturally hungry for information. This could include step-by-step instructions, templates, and tips for completing specific crafts.

Sell Craft Patterns

If you have a popular craft product, then selling digital patterns for various crafting projects including step-by-step instructions, could be a good money maker for you. You could also develop patterns for publication in magazines and books.

Sell Craft Supplies and Materials

Craft supplies are in high demand! If you have a knack for sourcing materials or making crafting supplies, you can sell them online or in-person. Craftsmen, both amateurs, and professionals need craft supplies to produce their products. Craft supplies are hard to find in rural towns, making selling craft supplies a high-profit potential online business idea ! This could include selling yarn, fabric, beads, tools, patterns, quilting supplies and so much more.


DIY Craft Kits
Create and sell DIY craft kits that include all the materials and instructions needed for a particular project. This appeals to individuals who enjoy crafting but may not have the time or expertise to gather materials and plan out projects themselves.

Crafting Subscription Boxes
Offer a subscription service where subscribers receive a curated selection of craft supplies, tools, and instructions on a regular basis. This provides a steady stream of income and keeps customers engaged. You can promote the subscription service on your own website.

Customization and Personalization
You could offer personalized or custom-made crafts tailored to individual preferences. This could include monogrammed items, custom jewelry, engraved products, or personalized artwork.

Teach Workshops or Classes Online

Share your skills and expertise by organizing workshops, classes, or craft parties. Topics could range from basic crafting techniques to specialized skills like quilting or glassblowing. There are several platforms where you can teach craft classes online and potentially make money.

Teach From Your Own Website

You can create and sell your own craft classes directly through your website. You can use WordPress and free Learnpress plugin to sell digital products like online courses on your own Website.

Skillshare
Skillshare is an online learning community where users can take classes on a variety of topics, including crafts. As a teacher on Skillshare, you can earn money through royalties based on the number of minutes watched by premium members of your classes.

Udemy
Udemy is a popular online learning platform that offers courses on a wide range of subjects, including crafts. You can create and sell your own courses on Udemy and earn money through course sales.

Teachable
Teachable is a platform that allows you to create and sell online courses. You can design your own course materials, set your own pricing, and keep a larger percentage of your course sales compared to some other platforms.

Patreon:
Patreon is a membership platform that allows creators to earn money from their fans through monthly subscriptions. You can offer exclusive content, behind-the-scenes access, and other perks to your patrons, including craft tutorials and workshops.

Host Live Virtual Craft Classes
Zoom can be used to host live virtual craft classes and workshops. Topics could range from basic crafting techniques to specialized skills like quilting or glassblowing. While Zoom is not a dedicated online learning platform, You can charge participants a fee to attend your classes, either through a third-party payment processor or by sending invoices directly to your students.

Teach Craft Classes Offline
There are craft shops that offer free classroom space to promote their products in your craft projects. Check with your local craft shop for teaching opportunities. Earn extra money teaching craft classes at a college or university through their community-based adult enrichment program. There are many retired people, who want to make good use of their leisure time and would enjoy learning new crafts.

Teach crafts as a freelance craft teacher or recreation aide in a retirement home. There are some churches that will allow you to teach a craft class to their members as a fundraiser. You would share a small percentage of the money charged, such as 10 to 20 % of the fee charged per student.

Craft Events

You can organize or participate in crafting events such as craft fairs, markets, or pop-up shops. This provides an opportunity to showcase and sell your products while networking with other crafter’s and potential customers.
 Check with the local chamber of commerce or search your State’s website for listings of upcoming shows and fairs.

Many local colleges hold annual craft fairs. Some independent craft show promoters set up craft shows at local churches. Some churches host their own craft fair as a fundraiser.

Other event ideas is to offer crafting activities or workshops for corporate events, team-building exercises, birthday parties, or other special occasions.


Sell Your Crafts On Consignment

Selling on consignment is a practice frequently used by artists and craftspeople. It literally means that you are giving over your work to someone in the business of selling handmade products, such as a craft consignment shop. The retailer keeps a percentage of the sale price as a commission once a sale is made.

The travel and tourism industry is the third-largest employer in the United States, supporting over 5.85 million travel-related jobs. Selling your crafts to tourists is a great way to earn an extra income. Check out local shops selling to tourists and see if they are willing to sell your handicrafts on consignment.


Plant-Based Alternatives To Toxic Chemical Pesticides

These are simple recipes for effective natural pesticides. Applied to gardens, they can replace toxic, commercial brands that can produce harmful health and environmental side effects. These pest controls must be applied at least once a week, and twice if it rains.

Hot Pepper Solution

A general repellent, it is effective for caterpillars, cabbage worms, ants, aphids, beetles, and cutworms.
Recipe: Finely chop 15 peppers and add 1 liter of water. Steep for 24 hours, strain, and apply.

Onion Brew
Onion brew repels a variety of insects, including ants, aphids, army worms, and especially borer insects such as caterpillars.
Recipe: Finely chop 4 cups of onion and add to 2 liters of water. Steep for 24 hours, strain, and apply. Best used when fermented.

Garlic Brew
This brew works to repel many insects, including ants, aphids, and caterpillars, as well as nematodes.
Recipe: Finely chop one-half cup of garlic and add to three-fourths liter of water. Soak for 24 hours, strain, and apply to plant and surrounding soil.

Mint (Mentha)
Mint is relatively easy to grow, if given a lot of water, and once established, can be hard to stop. It can be grown alone or planted among other vegetables, though it should be kept away from cucumbers. It can be used as a repellent against aphids, cabbage pests, and flea beetles, as well as against bacterial diseases.
Recipe: Cut fresh mint leaves and citrus (orange or lemon) peels to make a repellent. Place the pieces in a small pan covered with water, and bring to a boil. Soak overnight and apply during the evening watering.

Tomato-Leaf Spray
This is a particularly effective repellent for aphids and caterpillars, but should not be used on tomatoes, eggplants, peppers, or potatoes.
Recipe: Pack 1 quart of tomato leaves in a sturdy, heat-resistant bucket. Pour 1 quart of boiling water over the leaves, and let the mixture steep for one hour. Next, strain the mixture through a cloth, squeezing the leaf dregs to remove as much liquid as possible. Dilute the mixture with water before using.

Wood Ash
Sprinkling a layer of wood ash around the base of plants a couple of times each week will repel some surface-feeding insects, slugs, and snails by causing dehydration. Wood ash is very fine and gritty, so it works well to deter chewing insects when dusted over certain crops. Once ash gets wet, however, it loses its deterring properties. Continuous use of ash may increase the soil pH or accumulate salts to levels harmful to plants.

Neem (Azadirachta indica)
Neem trees are abundant in many regions and can be used as a very potent natural bioinsecticide. Neem’s extracts have an effect on nearly 400 species of insects, including major pests (moths, weevils, beetles, and leaf miners). The most effective insecticide comes from the seed, but the leaves can also be used. These extracts do not kill insects directly but effectively prevent their reproduction.
Recipe: Dry leaves in shade, as UV rays from the sun break down azadirachtin, their principal chemical compound. When leaves are dry, pound and mix a generous handful of the powder with 10 liters of water. Let steep for 12 to 24 hours. Strain and apply during the evening watering.

Gliricidia (Gliricidia sepium)
Gliricidia is a wonderful tree for soil amelioration due to its ability to fix nitrogen. Its leaves can also provide an insecticide that is effective on both chewing and boring insects.
Recipe: There are two ways to use Gliricidia. First, pick leaves and place near plants to be protected. When they become dry, remove or leave as mulch, and reapply fresh ones. Second, pound a generous amount of leaves, add a small amount of water, and soak for 24 hours. Strain and apply during the evening watering.

Tobacco (Nicotiana tabacum)
Tobacco contains nicotine, which can be used as a potent insecticide. (Be careful, as nicotine is a poison and high concentrations can be lethal.) Target organisms include aphids, cabbage worms, caterpillars, flea beetles, grain weevils, leaf miners, mites, stem borers, thrips, rust, some fungi, and leaf-curl virus. Note: Do not use on tomatoes, eggplants, peppers, or potatoes.
Recipe: First, dry and pound the leaves. Add 20 grams of tobacco to 1 liter of water, soak overnight, and apply during the evening watering.

Soap Solution
Certain brands of hand soap, particularly the local homemade varieties that are plant-based, and some liquid dish detergents can be used in solution as a contact insecticide. (Dry dish soaps and clothes washing detergents should not be used.) To be effective, a soap spray must be applied directly and must thoroughly cover the insect. Most soft-bodied insects and mites are susceptible to soap sprays, including aphids, caterpillars, lace bugs, leaf hoppers, mealy bugs, mites, liver worms, saw flies, scale crawlers, spittlebugs, springtails , thrips, and white flies. Soap solutions can be harmful to certain plants, so caution must be used. If in doubt, test a small area on the plant and wait 24 hours to see if there is an effect. To be safe, always rinse the area treated with water a few hours after application of soap spray.
Recipe: Use 2 tablespoons of grated soap per 1 1/2 liters of water. Apply directly with watering can or homemade broom.

Bug Juice Spray
Gardeners use these sprays effectively to control pests. Pests of a given species will not feed on the plants if members of their colony are found dead on those plants. The smell serves as a repellent and as a warning for the other incoming pests. This is an especially effective insecticide for small garden plots or nursery spaces, but not practical for large-scale operations.
Recipe: Liquefy one-half cup of the targeted beetles, bugs, caterpillars, or slugs in 2 cups of lukewarm water by grinding and straining. (It’s easiest to make this concoction by mashing the bugs and slowly adding in the water.) Dilute one-fourth cup of the bug juice with 1 1/2 cups of water, and spray all plant surfaces thoroughly.

Hillbilly Breath
This homemade insecticide can be used as a catch-all as it deters many different types of insect pests.
Recipe: Mix together in water some chopped mint, ash, garlic, tobacco, and no more than 1 tablespoon of soap. Steep the concoction for 24 hours, strain, and apply the solution with a watering can or a homemade broom.

Beer
Beer attracts slugs. Place a saucer or cup just below the soil surface and fill it with beer. Slugs finding their way into the container will not be able to get out and will drown.

Standard Procedures for the Preparation and Application of Homemade Extracts

  1. Use utensils for the extract preparation that are not used for food preparation, for drinking, or as cooking water containers. Clean all the utensils thoroughly after using them.
  2. Do not have direct contact with the crude extract while in the process of preparation or during application.
  3. Make sure to place the extract out of the reach of children and house pets when leaving it overnight.
  4. Harvest all of the mature and ripe fruits from any plant before extract application.
  5. Always test the extract formulation on a few infected plants before going into large-scale spraying.
  6. Wear protective clothing while applying the extract.
  7. Wash hands after handling the extract.

These recipes are courtesy of the Peace Corps Gardens Training Package..

Senior Ministry Ideas

Starting a senior program is a wonderful way to promote social engagement, physical activity, and mental stimulation among seniors. The types of activities that seniors would enjoy can vary widely based on their interests, abilities, and mobility. Here are some popular activities often enjoyed by seniors:

  1. Exercise and Fitness Classes: Offer a range of classes like yoga, tai chi, low-impact aerobics, and chair exercises to promote physical health and flexibility.
  2. Arts and Crafts: Organize art classes, pottery workshops, knitting circles, or other creative activities to tap into seniors’ artistic talents.
  3. Outdoor Activities: Plan nature walks, gardening clubs, or bird watching excursions to keep seniors connected with the outdoors.
  4. Games and Puzzles: Host game nights with card games, board games, and puzzles. These activities can be both entertaining and mentally stimulating.
  5. Educational Workshops: Invite guest speakers to discuss topics of interest, like history, science, or literature. Learning opportunities are a great way to keep seniors engaged.
  6. Music and Dance: Arrange musical performances or dance classes to bring joy and movement into their lives.
  7. Cooking and Baking: Cooking demonstrations or group baking sessions can be fun and provide opportunities for socializing.
  8. Technology Training: Offer classes on using smartphones, tablets, or computers to help seniors stay connected with loved ones and access online resources.
  9. Volunteer Opportunities: Organize volunteer activities within the community, such as knitting blankets for charities or participating in local cleanup events.
  10. Book Clubs: Create book clubs where seniors can read and discuss books together, fostering social interaction and intellectual stimulation.
  11. Therapeutic Activities: Consider activities like meditation, mindfulness sessions, or pet therapy to promote relaxation and emotional well-being.
  12. Travel and Exploration: Plan day trips to local attractions, museums, or historical sites to keep seniors engaged and explore their surroundings.
  13. Inter-generational Programs: Connect seniors with children or young adults through activities like story time, mentorship programs, or art collaborations.
  14. Memory Enhancement: Offer memory games and cognitive exercises to help seniors maintain mental acuity.
  15. Holiday Celebrations: Organize festive events and celebrations for major holidays and special occasions.

Remember to consult with the seniors in your program to understand their preferences and needs. Flexibility and making them feel included are key to creating a program that caters to a diverse range of interests and abilities. Additionally, consider the physical and cognitive abilities of your participants when designing activities to ensure everyone can participate and enjoy the experience.

Benefits of Buying Your Products Wholesale

As a retailer of general merchandise or handmade goods, you are in the market to make a profit. As a craft artist selling handmade goods, buying your supplies from local retail craft stores might work out okay for a while, but to break it all down, buying wholesale means higher profit margins for you. The lower the price the higher the profit! That’s why you as a retailer need a wholesaler.

Who Are Retailers?

You are a retailer if you plan to sell products to the general public. Retailers are businesses that sell merchandise, (in small quantities) to the general public for personal or household consumption. In some cases, retailers sell merchandise to businesses and institutions. Retailers may operate stores, designed to attract a large number of walk-in customers or sell their goods online

The Wholesale Industry

Unlike retailers, wholesalers sell products in bulk. The whole idea is wholesalers sell merchandise to other businesses below the retail price for the purposes of reselling the product or for other business purposes.

Wholesaling consists of manufacturers, the producer of a product. In general, a wholesaler is a middleman or distributor who sells to retailers, jobbers, other merchants, and industrial, commercial, and institutional, and general consumers. Wholesalers may be sales branches maintained by manufacturing businesses, for the purpose of selling their products. They also may be agents or brokers who arrange for the purchase or sale of goods owned by others, often on a commission basis.

Importers are businesses that purchase products from manufacturers outside of their home country due to the lower cost of the products (who often sell to wholesalers). For example, an importer would be someone who purchases products in bulk from say China at low-cost prices and sells them to a wholesaler or direct to retailers.

Buying Wholesale

Retailers have higher profit margins when they purchase their products wholesale with the intention of reselling the product as-is or in a finished product such as raw materials. Craft supplies used to make a finished handmade product would be considered raw material.

Wholesalers are in the business to sell merchandise to other businesses at lower than the actual retail price the product sells to the general public for. The retailer’s profit is the difference between the wholesale price and the retail price.

Wholesale Purchase Requirements

A legitimate wholesaler will require your sales tax permit or business permit. Your sales tax permit will serve two purposes.

  1. It tells the wholesale you are legitimate business
  2. You don’t have to pay taxes or the products you buy for resale

You still may be required to show proof of your business license. Wholesalers normally require you to purchase products in bulk with the intention of selling directly to the consumer. By buying in bulk, you receive a significant discount (typically 50%) which allows you to make a decent profit when selling goods at the retail price.

Exclusive distributors: (manufacturers grant certain dealers exclusive territorial rights to sell their product). It is unlikely that a small retail business will be able to buy directly from a high-volume wholesaler or manufacturer.

There are, however, many smaller manufacturers and wholesale distributors who will sell and ship to small businesses. You will be required to provide a sales tax Id. There are many businesses that claim to be wholesalers but their prices tell another story. I call them discount retailers, a legitimate US wholesaler will require your business license or sales tax id information.

How Do You Find Wholesalers?

It is not always easy to find wholesalers since many of the wholesalers of the products you may need are often not found locally. You may want to start by checking your local directory for wholesalers, purchase a professional wholesale Industry specific directory or a Trade magazine. Some wholesalers will advertise in trade magazines and/or participate in trade shows.

For maximum income potential, buying your resale products wholesale or below wholesale by importing them yourself, is the key to higher profit margins.

Importing Your Products

One good hot selling item and you could be set for life! Not only does importing offer low cost with high-profit potential, but it also paves the way for you to find unique items not sold in the US. The lure of low-cost products has always been the incentive for importing from China and other places.  After years of experience selling online, I find that importing your resale items is a great way to stay one step ahead of the competition, on the Internet and pocket almost 100% of the profit.

Continue reading