There are many different ways to draw traffic, AKA, potential customers to your website. But, the very first step in your Internet marketing strategy should begin with SEO ( search engine optimization).
SEO is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search engine results page listings. Which can produce hundreds of thousands of potential customers daily, visiting your website, and the ability to make money beyond your expectations!
What is a Search Engine?
Search engines are what people use to search for information on the Internet. Google is a search engine considered to be one of the top search engines of all time. A search engine is a site set up to accept website listings and is used by Internet users to find specific websites.
Optimizing your web pages for the search engines can produce amazing results, and it costs you nothing but time. The time you spend on SEO (search engine optimization ) will be well worth it! For a website to be successful you need massive traffic to your site, SEO is the way to go!
How to Create Search Engine Friendly Web Pages
Search engines, for the most part, rely on automated software agents called spiders, crawlers, robots, and bots. These bots are the seekers of content on the Internet, and from within individual web pages. These tools are key parts of how the search engines operate.
It is a waste of time to tell all the search engines about your great new site, if when the search engine bot arrives to index it, the database finds it isn’t search-engine friendly. Your objective should be to create search engine friendly Web Pages that consist of relevant content, keywords, and key-phrases, focused around the theme of your website.
Keywords and Key Phrases:
A keyword is a word that forms all or part of a search engine query—it is the word or phrase that Internet users type in a search box when they are seeking information on the Internet. It is not impossible to get high rankings based on keywords alone but Instead, you need to think about key phrases. The easiest way to determine your keywords and key phrases is to ask yourself “what would someone trying to find your particular site type in the search bar?”
Make a list of all the potential keywords that pertain to your type of business. Try them out on the search engines – act as if you are someone looking for your information, product, or service. What keywords/keyword phrases were used in the first few pages that appeared in the search engine results? Think about variations on the key phrases and write them down. Look at keywords and key phrases from a customers perspective.
Most people fail at web-promotion because they are not targeting the right keywords! Now that you have an idea how what you are looking for it is time to conduct keyword research, let’s look at tools that will help find more keywords and collect all the data you will need.
There are quite a few good tools out there, to help with keyword research but for this tutorial, I will only focus on two popular tools, Google Trends and Moz Keyword Explorer. Using keyword research tools, like the Moz Keyword Explorer and Google Trends helps you discover new keywords and understand just what people are typing into search engines.
This exploration and data collection is the key to your keyword research that can provide you with some awesome insights and ideas around which keywords to focus on as part of your SEO strategy.
Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. Google trends give you a window into what people are searching for online. The website uses graphs to compare the search volume of different queries over time. You can type in different keywords and see all kinds of information about how that keyword is being typed into Google searches over time. At the top of the page, you can filter the data by geography and time period, category, and even the type of search. You will get a graph of how the keyword search term has been searched for over the past five years. At the bottom of the page you will find related searches and keywords used.
Moz Keyword Explorer tool.
Moz offers a few free useful SEO tools, you’ll need to sign up for an account, and decide between the free and paid versions. But for now the free tools should be sufficient. Not only does the Moz Keyword Explorer tool provide a good measure on search volume, but it also suggests related keywords as well as provides an idea of what types of sites and content are currently holding the top positions. You can also research specific domains, subdomains, and pages as well.
As you do your keyword research, you’ll notice that while a handful of keywords get typed in thousands and thousands of times every day, there are a whole lot more that don’t get typed in nearly as often. These are probably more descriptive keywords or less common variations but the important thing to note is that these are known as long-tail keywords.
Long-tail keywords in SEO are incredibly useful. Long-tail keywords are keywords or key phrases that are more specific –
and usually longer – than more commonly searched for keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They are less competitive keywords that tend to be extremely relevant to your business objectives. Long-tail keywords may not have a lot of search volume on each term, but they each do have some search volume, which is important.
The important part, you might be able to find hundreds or thousands of these long-tail keywords that together have the potential to get you more traffic than ranking for a more competitive keyword would have from the start. Long-tail keywords are used to target very specific audiences.
For example, people searching for: Women’s Handbags. Long-tail keywords are those three, four, or five-word phrases that are likely terms customers use to find information on your product, topic, or initiative. Whereas overall the competitive keyword might be women’s handbags a less competitive keyword would be more specific, know as Long-tail keywords such as specific details about the product. For example: Women’s Black Handbags or Women’s strapless handbags etc.
You want to know:
1. What keywords people are using to find your particular product or service ?
2. What Key phases are they using ?
3. What Long tail keywords are they using ( keywords that are more specific but not frequently used.)
Optimizing Your Pages
Once you identify the keywords and key phrases people are using to search for your particular product, service, or information online it is time for you to optimize your web pages by incorporating the Keyword or keyword phrases into your pages. Keyword or keyword phrases must be carefully selected and placed strategically throughout your web pages to draw users to your content.