Email marketing is an ideal way of promoting products, services, and events to customers, business prospects or members. Email marketing is much more cost-effective than traditional direct mail marketing and banner ads. Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Because email takes less time to create and send than other marketing and advertising channels do, you can communicate with your customers more frequently. Instead of only being able to send them a flyer or catalog once a month or once a quarter, you can easily send them offers once a week. Email is an important part of your Internet Business, you will use it for everyday communication and it is an absolutely essential tool for marketing when done right! If you aren’t currently including email marketing in your digital outreach efforts, you’re missing out.
Think about email marketing in the same way you think about tools like Facebook, Twitter, YouTube, and your website. It’s another digital platform that allows you to reach your customers and achieve your goals. Email marketing can be used in different ways, depending on your communications goals.
- You can build brand awareness.
- You can drive action from your subscribers to complete a task on your website.
- You can even encourage them to become an advocate of your organization by sharing your content with their networks.
How Does Email Work?
Email is messages distributed by electronic means from one computer user to one or more recipients via a network. A major difference between email and conventional mail is that while postal letters are not entirely secure, email is even less secure. Unless the message has been encoded, it could be intercepted without your knowledge. For this reason, ordinary email should never be used for sensitive communication.
How Do I Get An Email Address?
If you have a website normally your web hosting company will provide you with at least one free email account depending on your plan you may have access to numerous email accounts. The following is a list of free and popular email services you can use to set up a web-based email account.
- Gmail: http://www.gmail.com/
- Outlook: https://outlook.live.com/owa/
- Yahoo Mail: http://mail.yahoo.com
- AIM Mail: http://mail.aim.com/
Email Marketing Services
Normally you can not use ordinary email services to send out a large number of bulk emails because they limitations. when it comes to sending out bulk emails. There are also various restrictions on using an ordinary email account for bulk emailing. Some free email providers do offer limited tools for bulk emailing. Email marketing service providers are set up to handle bulk emailing. Many hosting companies offer this type of service at an additional fee. There are also some free bulk email marketing service providers such as Mailchimp.
Free Mailchimp Email Marketing Service (mailchimp.com)
Mailchimp is one of the most popular email marketing service providers online primarily because they offer a forever free email marketing service plan. Mailchimp comes with an easy email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to set up delivery times based on the user’s timezones, and you can setup segmenting based on geolocation. But you are required to display their branding in your email. The program can be used with many different popular applications including WordPress.
Targeted Email List
A good email marketing campaign begins with an email list full of qualified leads Subscribers that are interested in what you have to offer. Commercial unsolicited e-mail messages are considered spam and against The CAN-SPAM law. Email spam also referred to as junk email, is unsolicited messages sent in bulk by email (spamming). The best way to build a targeted email list is to convert your website visitors into subscribers.
How Do I Get Subscribers?
When someone comes across your website, blog or social media channel, you’ll want to present them with a signup form where they can subscribe to your emails. Email service providers have pre-designed sign-up forms and email templates.
- You can Customize them for your brand.
- Type in your messages.
- Drag in pictures.
- Add links to your site.
What Is An Email Marketing Campaign?
Once you have your email Subscribers it time to create an Email campaign, an email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. They are used to persuade customers to engage with the company, such as download a sample product, sign up for an offer, or make a purchase which may include a coupon that is known to produce higher conversion rates. A successful email marketing campaign will get the recipients to take action and help you to get more leads and sales.
Email Marketing Strategy
In any digital effort, it’s important to define what success looks like.
- What do you want your email subscribers to do?
- How would you measure those ideal actions?
Set a baseline for your own email marketing efforts. Check with your email marketing service provider to see if they offer any features which will enable you to see:
- How many people are opening your emails?
- How many people are clicking through to your content?
First and foremost, your email marketing campaign or lists should have the option to opt-out of emails.