Category: Business

Developing a brand identity is a crucial step for small businesses to differentiate themselves from their competitors and establish a unique identity.

A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company.

Here are some steps that small businesses can follow to develop a strong brand identity:

1. Research your audience, value proposition, and competition .

Understanding your target audience, value proposition, and competition is the first step in developing a brand identity . This research will help you identify what makes your business unique and how you can differentiate yourself from your competitors.

2. Decide on your target audience

Determine who your target audience is and what they want from your business . This will help you create a brand identity that resonates with your customers.

3. Develop your brand personality

Your brand personality is the tone and style of your brand. It should be consistent across all your marketing materials and communication channels.

4. Create a visual identity

A visual identity includes your logo, color scheme, typography, and other visual elements that represent your brand. It should be visually appealing and memorable.

5. Integrate language and messaging

You might have a beautiful website and eye-catching logo and the best sales pitch ever, if it doesn’t solve your customers’ pain points issues clearly and effectively, it will be hard to build a strong and lasting brand identity. You need to develop a brand voice and messaging that aligns with your brand personality and resonates with your target audience.

6. Create a brand style guide

A brand style guide is a document that outlines the guidelines for using your brand identity. It should include your brand personality, visual identity, and messaging guidelines.

7. Consistently apply your brand identity

Consistency is key in building a strong brand identity. Ensure that your brand identity is applied consistently across all your marketing materials and communication channels.

The Crafts Industry is booming and it is a 14 Billion Dollar Business and growing, According to ASU Study. The majority of crafters start out in their homes… It is estimated that more than 126,000 people in the United States make their living from the products they create.

Many of the craft households fair better economically than the average American family, earning $50,000 annually versus $39,000 in terms of median income.  A great topic like arts and crafts could be turned into many different types of businesses. There are different ways to enter into the crafts industry even if don’t actually make crafts.

1. Sell Handmade Products Online

Selling in an online marketplace such as Etsy or eBay is a low-cost way to begin selling your handmade products from the comfort of your home. Selling online is also one of the quickest and easiest ways to begin making make money online. And once you get your feet wet you can open your own online store and cut out the middle man.

2. Sell Your Crafts at Craft Shows 

Check with your local chamber of commerce or search your State’s website for listings of upcoming shows and fairs. Many local colleges hold annual craft fairs. Some independent craft show promoters set up craft shows at local churches. Some churches host their own craft fair as a fundraiser.

3. Sell Your Crafts On Consignment

Selling on consignment is a practice frequently used by artists and craftspeople. It literally means that you are giving over your work to someone in the business of selling handmade products such as at a craft shop, for display and sale. The retailer keeps a percentage of the sale price as a commission once the sale is made.

The travel and tourism industry is the third-largest employer in the United States, supporting over 5.85 million travel-related jobs. Selling your crafts to tourists is a great way to earn an extra income. Check out local shops selling to tourists and see if they are willing to sell your handicrafts on consignment.

4. Sell Crafts For Craft Artists

Become a sales rep for Independent craft artists’. Sell their products on consignment online or offline. Work out a deal where you can take 10 to 50 percent of the retail price as commission.

5. Sell Craft Supplies.

Craft supplies are in high demand! Craftsmen, both amateurs, and professionals need craft supplies to produce their products. Craft supplies are hard to find in rural towns, making selling craft supplies a high-profit potential online business idea !.

6. Teach Craft Classes

There are craft shops that offer free classroom space to promote their products in your craft projects. Check with your local craft shop for teaching opportunities. Earn extra money teaching craft classes at a college or university through their community-based adult enrichment program. There are many retired people, who want to make good use of their leisure time and would enjoy learning new crafts.

Teach crafts as a freelance craft teacher or recreation aide in a retirement home. There are some churches that will allow you to teach a craft class to their members as a fundraiser. You would share a small percentage of the money charged, such as 10 to 20 % of the fee charged per student.

7. Teach Online

You can create how-to craft courses and sell them on your own website or you can teach on sites such as Udemy or Craftsy.

8. Start a Niche Craft Blog

With a niche craft blog, you can add affiliate programs and earn money. It is a great way to earn extra money which can lead to a full-time career!

9. Sell e-books

Publish and sell downloadable craft e-books on your topic of expertise. How-to books have always been popular even before e-books hit the market. People are naturally hungry for information.

10. Sell Craft Patterns

If you have a popular craft product, then selling how-to patterns online or instructions could be a good money maker for you. You could also develop patterns for publication in magazines and books.