What is a Domain Name ?

A Domain is a user-friendly string of characters that can be used to access a site on the internet. The domain name is the web address of your online business, for example, http://yourbusinessname.com, it is the way visitors enter your website, http://Google.com is a domain name. A domain name is a requirement of every website owner.

Choosing A Domain:

Normally your domain name is the name of your business or an associated name. Choose your domain name carefully because it is not that easy to change. An easily remembered or associated name can attract visitors to your web site. Most common names are already taken. If you are not using a business name select a catchy domain name.

-Domain names should be short and easy-to-remember so they can be typed without errors.

-Longer names increase the chance that a user may not have it written down and find it difficult to recall into memory.

-Domain names made from initials are usually not a good idea unless the brand is familiar to everyone and is very common (e.g. IBM).

-A domain name should be associated with a product, service, or company image making it easy to recall.

-Companies should register alternate names for and re-direct information to one web site so the user has a feel for a ubiquitous web site, which can lead to brand identity.

The Domain Suffix.

After your domain name, you have the domain suffix example: .com, which depends on what global top-level domain you purchased and the purpose of your domain. The most common global top-level domains are:

.COM – used for commercial and personal sites

.ORG – recommended for not-for-profit organizations

.NET – recommended for companies involved in Internet infrastructure

.EDU – recommended for educational institutions

.MIL – used by military agencies

.GOV – used by government organizations

Once you decide on a domain name it is time to register your domain name.

Domain Name Registration:

You are required to register your domain name annually, for a small fee. ICANN: is the Internet Corporation for Assigned Names and Numbers. A Registrar: is a company recognized by ICANN that can register a domain on behalf of a customer. Most hosting companies offer you the ability to register your domain name on your behalf annually. Besides hosting companies there are independent domain registrars.